VSSD: Science and Technology

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SHOES, CARS, AND OTHER LOVE STORIES: Investigating the experience of love for products

Beatriz Russo

2010 / 176 pp. / paperback / thesis / ISBN 978-90-6562-255-6

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People often say they love a product. What do they really mean when they say this, and is this a phenomenon that is relevant to the field of design? Findings from a preliminary study in this thesis indicated that people describe their love as a rewarding, longterm, and dynamic experience that arises from a meaningful relationship built with products they own and use. Inspired by existing approaches to the experience of love from social psychology, research tools are developed for the closer study of personproduct love. Using those tools the research in this thesis investigates how person-product interactions are linked to the experience of love and how these influence love over time. The findings reveal how the experience of love arises from personproduct relationships, how love relationships develop over time, and which factors can provoke change in the love experience and love relationships over time. These findings present opportunities for design researchers and designers to foster rewarding experiences and longlasting person-product relationships. Person-product love relationships can bring emotional rewards that benefit people's wellbeing and stimulate sustained efforts to keep loved products for longer. .

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